Our digital marketing audit gives you an honest overview of your current marketing performance and helps us identify new opportunities for growth.
Identifying your top opportunities and the areas you're missing out on is our main priority. Our marketing audit refreshes focus on your content marketing strategy and will influence your marketing framework moving forward.
Once we get to know your business and establish your content marketing needs and wants, we then produce a bespoke audit that is tailored around your business.
Our typical digital marketing audit includes (but is not limited to):
current performance analysis
We use a variety of technical analysis tools and keyword software to assess which marketing channels are providing ROI according to your KPI's. We also identify which areas are struggling to perform & why.
We will identify the strengths and weaknesses of your potential and immediate competition in the digital landscape.
Our analysis here is vital to help understand where your business fits within your market sector and how your current marketing efforts fair against your competitors.
We will also consider their link building strategies, keywords, content and wireframing, aiming to decipher what brands provide a successful user experience
This part of your strategy allows you to identify the best way forward for your services and/or products, including what steps you need to take to attract your target audience.
Successful content marketing is all about communicating in the most appealing and befitting way to your target audience. Using a variety of data analysis tools, we help you to better understand your target audience, providing recommendations for better conversion and engagement rates, ultimately delivering greater ROI.
SEO ensures search engines like Google recognise your website and rank it accordingly. Our in-depth analysis of your on-page optimisation and off-page profile provides a clear understanding of the actions required to improve your rankings and conversion rates.
Once the audit is complete, we provide you with a clear, tangible set of recommendations that can be implemented by your team, or us. Our strategic recommendations are designed using a traffic light system, prioritising what actions will have the greatest impact.